Etsy has never been more engaged, with over 7.5 million active sellers as of April 2022. No matter what category you’re in, you’ll likely be competing with dozens of other active sellers offering the same products. Sellers should stand out as a viable business option on Etsy. And one way is to seek out a few Etsy tips and tricks from other store owners. Even when there isn’t tremendous competition for shoppers’ attention, you can improve your listings and appeal to more customers without changing your inventory or completely reorganizing your seller approach. You have to do everything right to stand out, and these 10 Etsy tips will help you avoid the typical mistakes that can drive your listings from great to great and your sales from good to great.
Upgrade Your Photo Games
In a crowded marketplace like Etsy, your products won’t encourage visitors to click without professional-quality photos. Capturing great images is one of the biggest tips for selling on Etsy, which definitely requires purchasing, borrowing or renting professional quality camera equipment. No matter how high resolution your camera is, lighting is essential for a stunning photo. See a guide on how to light and photograph products. There are many print photography guides available, as well as many free online courses that can help you improve your product photography. Photographers today gain great potential through their commercial status. Every business benefits from creative thinking, so look for some eye-catching photography business names as well.
Setting Up Photos for Etys
Don’t be afraid to edit your pictures after you take them. Even if you can’t buy expensive image software, there are many excellent free options available online and as apps. While you should never mislead your products, it can be helpful to edit images to make sure your colors are correct or to better see the product. Below is an image of a sample for Etsy shop tips, professional quality images of WalkintheBark’s trendy dog collars are prominently displayed on their website. They show that perfect lighting, a clean background, try any online background remover to create a new clean background and high quality are the basics to make your product stand out.
Apply Etsy Tips To Optimizing SEO Titles
SEO should be at the top of your to-do list when it comes to getting products seen by customers. Getting your title right can help your items show up earlier in search results. So make sure your titles follow SEO best practices. Here are some Etsy SEO tips on how to further optimize your product titles:
Be As Specific As Possible
You should include the names of fabrics or other materials, sizes, or other identifying characteristics of your items that will show up when someone searches for what you offer.
Use Different Terms to Describe the Same Products
For example, if you are offering a keychain, you should name your embossed leather keychain “Customized keychain leather keychain leather embossed keychain”. Keep in mind that the sale on Etsy tips here isn’t the only thing that attracts people to the title of your item. The main purpose of the title is to make your products appear in search results. People will buy from you if you have good images, product descriptions and other aspects.
Research Your Competitors and Learn From Their Mistakes
Consider browsing Etsy as if you were a customer. One of the helpful Etsy tips is to examine the niches you want to dominate as well as your competitors. At this point, you need to pay attention to some of the following points:
- What you love about products that interest you or the bestsellers in your niche.
- Dislikes in a seller’s photos and descriptions.
- Whether obstacles are making you hesitate to buy from a seller.
Show Your Items Based On Etsy Tips
Yes, professional-looking photos are essential, but putting everything on a plain background isn’t the only option, and it’s definitely not the best way to stand out. One of the Etsy tricks we want to share is displaying your worn-out items like shoes, bags, jewelry, belts or other accessories. Show your item in action if it’s for a specific purpose, not just in a “studio” setting. Show a photo of a portable campfire or tent used outside, or a photo of someone walking their dog while wearing the collar you sell.
The key to a product photo is to show exactly what your products look like, as well as appealing to the shopper’s imagination.
- Can they imagine themselves using your products?
- Does your lifestyle appeal to them?
Make Your Descriptions As Detailed As Possible
For Etsy tips from shoppers, your product descriptions are a huge sales pitch. People reading your product descriptions have found your products, clicked on them, and are looking for information that will help them decide whether to buy. You’re halfway through the sale and what you say about your products will determine whether you can make them. Shoppers need details at this point in their journey; so tell them everything they need to know before making a purchase. Your customers would love to buy things with all the information included, such as dimensions, shipping times, size information, material information, and other product-related information. In addition to the information above, you should also ensure that your products sound as good as possible. For example;
- Is the pottery handmade?
- Are dipped-dyed rugs hand-woven in small lots?
- Unique designs?
What makes your offerings unique should be prominently featured. Consider posting a customer quote on how great your products are to highlight your true value. You can do this consistently by using a scheduling app for social media posts.
Give Your Store a Catchy Name
In a crowded marketplace like Etsy, even small details can make a difference. One of these Etsy selling tips is that you should choose a username that is both catchy and descriptive. From where? Let’s say you browse Etsy for prints. Who do you think you can trust more: A vendor named “EastCoastPrintCo” or “teawise”? A username that shows your professionalism signals to users that you are a serious trader who can complete their orders. This is also a place where you can sell your products and craftsmanship. If a customer is shipping backpacks and notices that your username is “CanvasWorks”, they may want to visit your business and look at canvas bags and other items. If you went by the nickname “CreateVA”, that wasn’t the case. Also, if they like one of the brand’s products, they can be persuaded to see other products the store has to offer because they know they can always find more.